Fractional CRO · Business Consulting / GTM Strategy · Sales Transformation

Build a Revenue Engine That Performs Under Pressure.

I help founders and executive teams sharpen go-to-market strategy, strengthen sales execution, and turn inconsistent pipelines into measurable, repeatable growth.

Startup-to-enterprise salesFounder-led growthCross-industry execution
$300M+Transactions managed and negotiated
20+Years across complex industries
27%Average Cost Savings

Focused Expertise

Senior revenue leadership, exactly where it matters.

Focused advisory and hands-on leadership for companies that have real opportunity—but need a stronger commercial system to capture it.

Sales planning workspace with a laptop, notebook, and coffee

Sales Strategy & Training

Equip sales teams with a practical system, stronger conversations, confident negotiation, and consistent manager reinforcement—not one-off motivational training.

TrainingPlaybooksCoaching
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Commercial performance dashboard with revenue and growth metrics

Fractional CRO Leadership

Embedded senior revenue leadership without the delay or cost of a full-time executive. Align strategy, people, process, and reporting around one commercial operating system.

Revenue leadershipTeam alignmentExecutive reporting
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Modern business office prepared for focused strategy work

Business Consulting, GTM & Revenue Optimization

Connect business strategy, go-to-market choices, revenue operations, and pipeline discipline in one focused engagement built to improve execution and predictable growth.

Business consultingGTMPipeline
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Proprietary Sales Training

The Dragon Selling System

A structured sales strategy and training system built from more than two decades of founder-led selling, enterprise negotiations, market launches, and revenue leadership.

Training should change what happens in the next customer conversation—not disappear into a binder.

Sales Strategy · Training · Field Application

Dragon
Selling
System

Executive Workbook

Workbook + Team Enablement

A repeatable system your team can practice and apply.

Available as an executive workbook, facilitated team training, sales playbook development, and manager coaching. Programs are tailored to your market, buyers, and revenue goals.

  • Practical tools and guided exercises
  • Team workshops and role-based application
  • Manager reinforcement and operating cadence
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Ways to Engage

Built around the decision in front of you.

Choose sustained revenue leadership or focused intervention around a critical growth priority.

An Operator's Perspective

I have built businesses—not just advised them.

My experience spans healthcare, technology, tobacco, food, consumer products, automotive, banking, and insurance. I have launched brands, developed distribution, negotiated enterprise contracts, built sales systems, and worked through the realities that come with taking an idea to market.

That range makes it easier to see where strategy breaks down in execution—and to turn complex commercial challenges into clear, practical action.

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Your Next Revenue Chapter

Ready to build a stronger revenue engine?

Share where growth is stalling, where the team needs support, and what success needs to look like. We’ll identify the highest-leverage next move.

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