Fractional CRO · Revenue Strategist · DFW, TX
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Revenue &
Close Bigger Deals.
You don't have a growth problem — you have a revenue optimization problem. I work with founders and executives to identify missed opportunities, structure high-value deals, and build scalable growth systems that drive measurable results.
$200M+ in supported transactions
Enterprise contracts up to $30M
20+ years · 10+ industries
$200M+
Transactions Supported
$30M+
Largest Enterprise Contract
85%
Labor Reduction via AI (Healthcare EHR)
23yrs
Cross-Industry Experience
Core Services
A Revenue Partner, Not Just a Consultant
I take on a limited number of full-time and part-time engagements where I can directly impact revenue. Whether embedded as a Fractional CRO or brought in for a specific initiative, I deliver results within 90–120 days.
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Sales Process & Pipeline Optimization
CRM architecture, playbook development, cadence design, and team training — so your pipeline converts at a higher rate with a shorter cycle.
CRMPlaybooksConversion
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Fractional CRO Leadership
Embedded revenue leadership without the full-time cost. I align your sales, marketing, and operations teams around a unified growth engine.
Revenue LeadershipTeam AlignmentOKRs
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Go-To-Market Strategy, Marketing & Brand Execution
ICP definition, channel strategy, competitive positioning, branding, SEO, website and UX/UI support, content marketing, automation, social media, and lead generation — GTM playbooks built to reduce time-to-revenue.
ICPPositioningBrandingSEOUX/UIContent MarketingAutomationSocial MediaLead Generation
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Product Sourcing & Merchant Brokerage
Support for manufactured goods, business solutions across IT, marketing, and accounting, plus merchant brokerage services with a focus on automotive and jewelry.
Manufactured GoodsMerchant BrokerageBusiness Solutions
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High-Value Deal Structuring & Negotiation
From cross-border fintech transactions to enterprise SaaS contracts — I structure, negotiate, and close deals that maximize value for all parties.
Deal StructuringNegotiationEnterprise Sales
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Accounting & Financial Operations
AcEnd-to-end accounting and financial planning services that provide accurate books, actionable reporting, and data-driven forecasts. From bookkeeping and payroll to executive dashboards and financial modeling, we help businesses make smarter financial decisions.
AccountingBookkeeping Forecasting Cash Flow Financial ModelingReporting
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Revenue Optimization & Monetization
Audit your entire revenue engine — pricing, funnel conversion, deal structure, and retention — to identify the highest-leverage opportunities for growth.
Pricing StrategyFunnel OpsRetention
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AI & Digital Transformation
Practical AI implementation, workflow automation, CRM optimization, process improvement, business intelligence, and digital strategy for teams ready to modernize operations.
AI ConsultantAI AutomationDigital Transformation
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ABM & Digital Growth Programs
Account-based marketing campaigns, SEO strategy, and social automation — precision-targeted to generate qualified pipeline, not just leads.
ABMSEODemand Gen
Who I Work With
Built for the Ambitious Builder
I work with founders, executives, and revenue teams at companies scaling from $1M to $50M — primarily in SaaS, Healthcare, Fintech, and Service-Based businesses.
My engagements are available on a full-time or part-time project basis, structured around your specific growth objectives and timeline.
Founders scaling from $1M–$50MReady to professionalize revenue operations and grow predictably
SaaS, Healthcare & Service BusinessesNeeding GTM clarity, deal structuring, or pipeline optimization
Revenue Teams Hitting a PlateauLooking to improve close rates and deal size within 90–120 days
PE & Capital PartnersMaximizing portfolio company value through commercial strategy
Fractional / Part-Time
Strategic revenue leadership on a fractional basis — ideal for companies that need senior CRO expertise without the full-time cost. Typically 2–3 days per week.
- Revenue strategy & quarterly planning
- Sales team coaching & process design
- GTM execution oversight
- Board-level revenue reporting
Project-Based / Full-Time
Dedicated engagements for specific high-impact initiatives — deal structuring, market entry, product launches, or organizational sales transformation.
- Deal structuring & negotiation
- Market entry & GTM launch
- Revenue audit & optimization sprint
- Sales org build-out
23 Years of Ventures
2025
AI · Healthcare
Lead AI Strategist · Healthcare EHR Platform · 85% efficiency gain
2021
Fintech
Cross-border crypto transactions · Gulf family offices
2020
Fintech · Media
Easy 2U Hyperkiosk · Crypto + DOOH
2019
Healthtech
Direct MD 24/7 · Telemedicine launch
2015
SaaS
Black Dragon CRM · 8-figure revenue
2010
CPG · Retail
20,000+ retailer network · Multi-million dollar brands
2007
Intl Trade
Omani seafood · US market entry
2006
Healthcare Tech
PACS Radiology marketing
2002
E-Commerce
IDR Motorsports · Pioneer auto e-commerce